How to join the Metaverse?
To join the Metaverse, all must follow five steps to find the right brand opportunity.
1. Understand the Metaverse
Before you sign up, you should be aware of the Metaverse, how it functions, and the future of the business. You won’t be able to propose or carry out effective brand activations if you don’t have a thorough understanding of the Metaverse. Without any research, you wouldn’t just launch a standard campaign. It is the same to get ready to enter the Metaverse. Although you don’t need to be an expert, you should be able to explain critical ideas like interoperability and extended reality.
As a developing technology, the Metaverse will undoubtedly see innovations. The Metaverse will evolve like any other technology, so stay up to date on online discussions and breaking news. And keep learning about additional Web3/Metaverse components like wearable and Cryptocurrencies since you’ll probably hear about them again. To keep informed, consider subscribing to a Metaverse newsletter like AdAge’s Metaverse Marketing Today or Time’s Into the Metaverse.
2. Metaverse alignment with target viewers and brand
Although Millennials and Gen Z are now the most active users of the Metaverse, other characteristics should also be considered. For instance, brand activation on a Metaverse platform like Fortnite and Roblox may be advantageous for an energy drink or gaming gear business (MMOs). Significant gamers may respond well to a marketing effort that involves them in the Metaverse since they consume energy drinks to keep alert while playing and gaming equipment to allow them to do so comfortably.
Consider how your company’s image fits within the overall Metaverse as well. Numerous fashion labels have entered the Metaverse, positioning themselves as trendsetters who provide their customers with an exclusive experience.
3. Innovative, appealing marketing promotions
Brands can use campaigns for Metaverse marketing to increase engagement or promote sales of a good or service.
Would you like a purely virtual experience, or would you also provide real-world advantages?
How will you reach your audience where they are, and what do you want to achieve for your brand?
Think of these kinds of queries and brainstorm.
You may work with a Metaverse platform to produce a branded exhibit or event, sell a collectable like a digital costume or NFT, or place advertisements on a virtual billboard. These are a few typical strategies, but don’t be scared to consider other options.
4. Choose the Metaverse platform
Select the Metaverse platform that will best enable you to carry out your campaign after you have determined that entering the Metaverse is compatible with your brand and audience. Think about which current Metaverse provides significant user connections.
It’s time to enter the Metaverse now that you’ve finished the initial phases. Explore the Metaverse platform you choose if you want to first encounter the Metaverse on your own. It may be as easy as buying hardware or downloading software, depending on the platform, and making an avatar.
If brand activation is something you’re interested in, work with Metaverse platforms to figure out how to make your idea a reality. It would be best if you got in touch with an agent from the Metaverse platform of your choosing and proceeded from there.
Where can I get into the Metaverse?
There isn’t yet a single global gateway since the Metaverse is still in its early stages, and interoperability is still a significant obstacle. You may now explore several different Metaverse.
You may also explore this Metaverse using a few technologies. Extended reality wearables, PCs, laptops, tablets, cellphones, open blockchain, decentralized autonomous organizations, etc., can all be examples. The list goes on, which is another justification for how crucial it is to study, explore, and experiment regularly.
What do I require to join the Metaverse?
You can quickly get the necessary items to enter the Metaverse. Your list may vary depending on the platform and the kind of experience you want. You will require an avatar, which you will generate when you join the community, regardless of the Metaverse you select.
Using a computer, a gaming console, or a smartphone, you can sign up on some Metaverse platforms, like Fortnight. You should be aware that smartphones and tablets frequently lack the processing power necessary for optimal performance, resulting in slower loading times or sporadic delays. If you’re seeking the most satisfactory, most satisfactory, best experience, keep that in mind.
A digital wallet is necessary for some Metaverse, such as Decentraland. Digital wallets are available from bitcoin exchanges like Coinbase. You may still personalize your avatar, explore, and communicate with other users in the Metaverse, even if you don’t have a digital wallet. Said, you won’t be able to engage in activities, purchase or sell goods, or collect daily prizes.
You will require a wearable device, such as a virtual reality headset if you want an entirely immersive experience of the Metaverse. Several VR headsets are several VR headsets available, but the Meta Quest 2 is the most often used. Access to VR games, virtual offices, and applications is simple. You’ll also require the Oculus Touch Controller, which functions like a joystick for interacting with Metaverse items.
Typical wearables are Valve Index and PlayStation VR.
Choose the right Metaverse platforms for your viewers:
There are a lot of different Metaverses to select from. Here is a list of widespread metaverse platforms you can use:
Each has nuances, so remember to explore how to incorporate your brand best.
How do leading brands join the Metaverse?
Now that you have access to a list of Metaverse platforms, let’s go over a brand sample to help motivate your movements:
Football enthusiasts frequently drink cold beverages while watching the Super Bowl. Miller Lite joined the Metaverse for the first time in February 2022. Decentraland hosted Meta Lite Bar, which featured the company’s Super Bowl commercial. The online bar provided its 21+ customers with interactive games, a picture booth, and other amenities. Users of the beer brand may also enter to win $500 cash to fill their refrigerators before the Big Game.
More recently, Miller Lite and worldwide artist J Balvin teamed up to introduce the BodegaWear tangible merch line. The apparel brand is a high-end streetwear line with bodega-inspired designs. Accion Opportunity Fund, a non-profit organization supporting Latinx company entrepreneurs, will get all the earnings.
On July 26, 2022, Miller Lite released the merchandise line on their website, although it was also offered at the Meta Lite Bar in Decentraland. Users may get hairstyles with J Balvin influences. Additionally, they may enter to win actual goods like a limited-edition boombox. Users must join by attending the bar and participating in the daily mini-game.